App location data can be a gold mine for advertisers

01/23/2013 | Salon

Mobile phone applications send location- and activity- data to a handful of tracking and targeting companies such as Flurry and JumpTap. Those companies identify users by their device ID and location to target them for specific ads. "The advertisers can tell if a person plays a lot of games, or if a person flies around a lot, and they can even start guessing where this person lives or works," Carnegie-Mellon professor Jason Hong said.

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