Column: No-frills hotels are a prime example of targeted marketing

01/23/2013 | HotelNewsNow.com

The booming popularity of "no-frills chic" hotels -- which draw in millennial travelers through minimalist offerings and competitive rates -- illustrates the effectiveness of building products around the needs of a closely defined target market, writes Larry Mogelonsky, founder and president of LMA Communications. Hoteliers should continually assess their target customers and identify the specific needs of the demographic, Mogelonsky writes.

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