Customer buzz is transforming the pet industry for the better

01/23/2013 | Burbank Leader (Calif.)

Word-of-mouth-marketing in the pet industry is helping consumers to learn which pet stores are using good business practices so they can avoid retailers who support puppy mills, writes Ida Noack. This has led to pet boutiques holding adoption events in conjunction with shelters instead of turning to high-volume breeders. "A paradigm shift has occurred," she notes.

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Burbank Leader (Calif.)

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