FTC to rethink rules for online alcohol marketers

01/23/2013 | Reuters

The Federal Trade Commission is reviewing data from 14 big booze brands and plans to issue new recommendations this summer to help alcohol companies advertise more effectively online. The yearlong study should help brands find ways to market their products while shielding underage Web users from inappropriate marketing content. "We're doing a deep dive on how they're using the Internet and social media. ... We're focusing on underage exposure," says FTC lawyer Janet Evans.

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