How distributors can adapt to the digital reality

01/23/2013 | Modern Distribution Management

Harry Dochelli of United Stationers Supply, a subsidiary of United Stationers, offers seven ways distributors can thrive in a digital world. Firms should be consumer-obsessed with a strong brand platform, sales force and a "user-friendly, feature-rich website," he writes. They must also know when to invest in technology and people, how to expand their market and how to focus their marketing.

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