How to improve store experiences with mobile

01/23/2013 | ClickZ

Retailers make their biggest investments in their brick-and-mortar stores, but the advent of e-commerce and the rapid rise of mobile-enabled showrooming means many will need to shift resources, writes marketing consultant Melinda Krueger. Her tips include arming associates with mobile tools and creating the "endless aisle" that lets shoppers buy and return via any channel.

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