How to market a million electric vehicles

01/23/2013 | GreenBiz.com

President Barack Obama wants 1 million electric automobiles by 2015, but making the happen will require a green-marketing revolution, write Richard Rosen and George Beard. Automakers and greens need to engage motorists and convince them that mobility and sustainability matter more than the American dream of endless open highways, Rosen and Beard write. "It's time for a new approach to EV marketing that requires a meaningful dialogue with customers," they argue.

View Full Article in:

GreenBiz.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC