How marketers can avoid bursting the "data bubble"

01/23/2013 | MediaPost Communications

Big Data is a big deal for the online ad business, but marketers need to find ways to link data collection and processing to specific corporate objectives such as revenue and profit, experts say. Failure to do so could lead to a sector-wide collapse, similar to the turmoil of the dot-com bust, says Jonathan Margulies, managing director at the Winterberry Group.

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