Lexus unveils model on Facebook to 100,000 live viewers

01/23/2013 | Adweek

Lexus attracted 100,000 live views of a 10-minute feed introducing the Lexus IS and IS F Sport via Facebook. The ad placement used the Page Post and Sponsored Stories features and could be viewed through the News Feed. "Everyone is so familiar with YouTube as a video destination. This is putting a different spin on Facebook and what the expectations might be for consumers," says Lexus' marketing director, Brian Bolain.

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