Lexus unveils model on Facebook to 100,000 live viewers

01/23/2013 | Adweek

Lexus attracted 100,000 live views of a 10-minute feed introducing the Lexus IS and IS F Sport via Facebook. The ad placement used the Page Post and Sponsored Stories features and could be viewed through the News Feed. "Everyone is so familiar with YouTube as a video destination. This is putting a different spin on Facebook and what the expectations might be for consumers," says Lexus' marketing director, Brian Bolain.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA