Lexus unveils model on Facebook to 100,000 live viewers

01/23/2013 | Adweek

Lexus attracted 100,000 live views of a 10-minute feed introducing the Lexus IS and IS F Sport via Facebook. The ad placement used the Page Post and Sponsored Stories features and could be viewed through the News Feed. "Everyone is so familiar with YouTube as a video destination. This is putting a different spin on Facebook and what the expectations might be for consumers," says Lexus' marketing director, Brian Bolain.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY