Lindt Canada builds mobile database with Toronto festival campaign

01/23/2013 | MobileCommerceDaily.com

An 11-day interactive campaign by Lindt Canada, which was keyed to the Toronto International Film Festival, used prizes to drive in-store traffic while enhancing its mobile database. The campaign drew 6,000 responses and enabled Lindt to build its mobile database by 12% with an invitation to join the company's SMS program.

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