Lindt Canada builds mobile database with Toronto festival campaign

01/23/2013 |

An 11-day interactive campaign by Lindt Canada, which was keyed to the Toronto International Film Festival, used prizes to drive in-store traffic while enhancing its mobile database. The campaign drew 6,000 responses and enabled Lindt to build its mobile database by 12% with an invitation to join the company's SMS program.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO