Lindt Canada builds mobile database with Toronto festival campaign

01/23/2013 |

An 11-day interactive campaign by Lindt Canada, which was keyed to the Toronto International Film Festival, used prizes to drive in-store traffic while enhancing its mobile database. The campaign drew 6,000 responses and enabled Lindt to build its mobile database by 12% with an invitation to join the company's SMS program.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX