Report: TV is still the top worldwide ad platform

01/23/2013 | MediaPost Communications

Television in 2012 from January through September remained the top global ad platform, with a 61.8% share, followed by newspapers, magazines, radio, Internet, outdoor and cinema ads, according to Nielsen. During the same period, TV ads increased at a higher rate than the overall market -- 4.3% vs. 3.3%; the increase was fueled by big Q3 growth in North America tied to Olympic and political ads.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations