Small businesses draw reality TV's lens

01/23/2013 | Bloomberg Businessweek

"The Apprentice" brought the excitement of the business world to reality TV, and producers are now turning to small businesses as they look for more ideas for their shows. "There's money, there's risk, there's family," explained Darryl Silver, the founder of an independent TV production company. "You can lose everything, or you can have great success." Businesses featured on TV shows won't necessarily receive a windfall, but they can get valuable exposure.

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