Tesco tests magic mirrors, other in-store digital tools

01/23/2013 | Techworld (U.K.)

Tesco is testing digital kiosks from tech provider Cisco in the F&F fashion departments of three UK stores, allowing fans of the brand to browse and buy using a touch screen. One store has also installed a Kids StyleMe Mirror that lets children virtually try on clothes. "We're mashing up the physical and the virtual, bringing the online in-store, so that the in-store experience is better both as an online experience but also as an in-store experience," said Cisco director Lisa Fretwell.

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