Tesco tests magic mirrors, other in-store digital tools

01/23/2013 | Techworld (U.K.)

Tesco is testing digital kiosks from tech provider Cisco in the F&F fashion departments of three UK stores, allowing fans of the brand to browse and buy using a touch screen. One store has also installed a Kids StyleMe Mirror that lets children virtually try on clothes. "We're mashing up the physical and the virtual, bringing the online in-store, so that the in-store experience is better both as an online experience but also as an in-store experience," said Cisco director Lisa Fretwell.

View Full Article in:

Techworld (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY