Tips for marketing to baby boomers and older buyers

01/23/2013 | Entrepreneur online

When marketing to older Americans, you should avoid contradicting their beliefs or criticizing the people they admire, write Dan Kennedy and Chip Kessler, authors of the "No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors." You should also make an effort to understand the cultural context in which these individuals grew up, they write.

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