TV is still the top worldwide ad platform, report says

01/23/2013 | MediaPost Communications

Television remained the top global ad platform from January through September 2012, with a 61.8% share, followed by newspapers, magazines, radio, Internet, outdoor and cinema ads, according to Nielsen. During the same period, TV ad spending increased more than the overall market -- 4.3% vs. 3.3%; the increase was fueled by big third-quarter growth in North America tied to Olympic and political ads.

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