U.K. mobile operators turn to location data to lure advertisers

01/23/2013 | MarketingWeek.co.uk (U.K) (free content)

U.K. mobile operators EE and O2 are using Big Data systems to aggregate location and usage information from mobile phone users as part of an effort to lure advertisers. The phone companies are promising to offer advertisers specific location data of users and real-time analytics.

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MarketingWeek.co.uk (U.K) (free content)