Why leaders need personal brands

01/23/2013 | ThoughtLeaders blog

Some leaders are reluctant to work on their personal brands, but this is a mistake, writes Karen Kang, founder and CEO of BrandingPays. "A weak personal brand is a liability for recruiting the best talent, partnering with the right companies, financing your business and enhancing your company's image." As you build your brand, it's important to have a good idea of what you are passionate about, she advises.

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