Xaxis brings real-time bidding to online radio advertisers

01/23/2013 | Adweek

WPP-owned Xaxis is advancing digital radio buys by enabling real-time bidding, writes Tim Peterson. The company is partnering with Triton Digital to allow advertisers to target listeners tuning in to distant stations with local ads. Triton Digital last week announced a partnership with eXelate to add more user data to its platform, meaning Xaxis can combine that data with its own data management platform so advertisers can "connect their digital audio buys with their online, social, mobile and video campaigns to measure performance across channels," Peterson writes.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA