Business-to-business marketers' fixation on e-mail ignores the value of display advertising, writes Canned Banners' Myles Younger. Advances in contextual and behavioral targeting for zeroing in on specific search phrases and re-targeting ads to searchers makes them ideal tools for raising awareness, educating consumers and showing off product features.
Don't forget about display ads in direct B2B campaigns
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals