Business-to-business marketers' fixation on e-mail ignores the value of display advertising, writes Canned Banners' Myles Younger. Advances in contextual and behavioral targeting for zeroing in on specific search phrases and re-targeting ads to searchers makes them ideal tools for raising awareness, educating consumers and showing off product features.
Don't forget about display ads in direct B2B campaigns
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA