Don't forget about display ads in direct B2B campaigns

01/24/2012 | BtoB Magazine

Business-to-business marketers' fixation on e-mail ignores the value of display advertising, writes Canned Banners' Myles Younger. Advances in contextual and behavioral targeting for zeroing in on specific search phrases and re-targeting ads to searchers makes them ideal tools for raising awareness, educating consumers and showing off product features.

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