General Motors consolidates media with Carat

In a move designed to cut media buying and planning costs, General Motors is consolidating its estimated $3 billion media account with Aegis Media unit Carat. The media chores include digital, traditional and social media. The shift does not include media buying in China, India or Brazil.

View Full Article in:

Advertising Age (tiered subscription model) · New York Times (tiered subscription model), The · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX