General Motors consolidates media with Carat

In a move designed to cut media buying and planning costs, General Motors is consolidating its estimated $3 billion media account with Aegis Media unit Carat. The media chores include digital, traditional and social media. The shift does not include media buying in China, India or Brazil.

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Advertising Age (tiered subscription model) · New York Times (tiered subscription model), The · MediaPost Communications

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