Juniper predicts mobile marketing spend will double by 2015

01/24/2013 | MobileCommerceDaily.com

Marketers are expected to spend $28 billion on mobile this year, a figure that will almost double by 2015, according to a report by Juniper Research. In the next few years, retailers will be more likely to use mobile in innovative ways to bridge the digital-physical gap, including a bigger emphasis on coupons, this article notes.

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