McDonald's optimizes for Nexus 7 in ESPN-based mobile campaign

01/24/2013 | Mobile Marketer

McDonald's is sponsoring the NFL Bites section of ESPN's mobile site with an interactive campaign optimized for the Nexus 7 device. A tap on the ad speeds users to a landing page that takes advantage of the Nexus 7's larger screen to present enticing images and encourage users to explore menu items and other information, including store locations.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY