Mobile can be a boon, as well as a burden, to retailers

01/24/2013 | MobileCommerceDaily.com

The mobile "showrooming" phenomenon can serve as an opportunity for retailers to refine the customer experience and win loyalty, Mark Simmons, director of e-commerce and digital at Design Within Reach, said at a Mobile Commerce Daily webinar. Giving staff tablets can help improve customer service, while geotargeting ads can help get the attention of relevant customers.

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