New app exchanges charity for user info

01/24/2013 | SmartBrief/SmartBlog on Social Media

Placed's Give 2 Charity application allows users to earn points that add up to donations for charities of their choice in exchange for opting in to the location measurement the company uses for marketing purposes. "This aggregation of location information provides businesses a better understanding of what consumers do in the physical world, helping drive actionable insights," Placed spokeswoman Sarah Radwanick said.

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