Rep. Markey wants more info on Disney's interactive bracelet

01/24/2013 | Adweek

Rep. Ed Markey, D-Mass., is asking Disney for more information about how a new theme park-related device deals with children's personal information. Disney's radio frequency-enabled MagicBand bracelet can act as a credit card, room key or parking ticket, and the MyMagic+ system utilizes mobile apps to enhance a park tourist's experience. But "[w]hile the MagicBand sounds like it can do everything except make coffee, it acts more as a pass key than portable computer. It doesn't collect nor hold personal information. Nor does it use GPS to track location," writes Katy Bachman.

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