Rep. Markey wants more info on Disney's interactive bracelet

01/24/2013 | Adweek

Rep. Ed Markey, D-Mass., is asking Disney for more information about how a new theme park-related device deals with children's personal information. Disney's radio frequency-enabled MagicBand bracelet can act as a credit card, room key or parking ticket, and the MyMagic+ system utilizes mobile apps to enhance a park tourist's experience. But "[w]hile the MagicBand sounds like it can do everything except make coffee, it acts more as a pass key than portable computer. It doesn't collect nor hold personal information. Nor does it use GPS to track location," writes Katy Bachman.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY