Why brands need to be pickier about their social networking

01/24/2013 | Harvard Business Review online

Brands shouldn't even try to keep up with the proliferation of social networks, writes Dorie Clark. Spreading yourself too thin inevitably leads to some accounts being neglected, and a stale or infrequently updated account is worse than no account at all, Clark writes. "[H]aving a scattered focus could truly be deleterious to your goals," she writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX