Why brands need to be pickier about their social networking

01/24/2013 | Harvard Business Review online

Brands shouldn't even try to keep up with the proliferation of social networks, writes Dorie Clark. Spreading yourself too thin inevitably leads to some accounts being neglected, and a stale or infrequently updated account is worse than no account at all, Clark writes. "[H]aving a scattered focus could truly be deleterious to your goals," she writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY