Study forecasts cable's growth in ad revenue, advanced applications

01/25/2010 | MediaPost Communications

A new study from Forrester Research predicts that television advertising will grow 1% in 2010, to $69.5 billion. The study went on to say that cable TV, in particular, will experience a 4% compounded annual growth rate for the next five years and be the biggest beneficiary of advanced applications such as addressable advertising and interactivity.

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