Study forecasts cable's growth in ad revenue, advanced applications

01/25/2010 | MediaPost Communications

A new study from Forrester Research predicts that television advertising will grow 1% in 2010, to $69.5 billion. The study went on to say that cable TV, in particular, will experience a 4% compounded annual growth rate for the next five years and be the biggest beneficiary of advanced applications such as addressable advertising and interactivity.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY