Study forecasts cable's growth in ad revenue, advanced applications

01/25/2010 | MediaPost Communications

A new study from Forrester Research predicts that television advertising will grow 1% in 2010, to $69.5 billion. The study went on to say that cable TV, in particular, will experience a 4% compounded annual growth rate for the next five years and be the biggest beneficiary of advanced applications such as addressable advertising and interactivity.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL