3 ways to brand your business to connect with your customers' lifestyles

01/25/2012 | Fox Business Small Business Center

You should consider the lifestyle of your target customers when developing your branding, writes Walter Dailey of Dailey Sound Vector Media. Learn as much as you can about your customers, and focus on satisfying their preferences rather than yours. "Many businesses forgo sales in order to focus on the lifestyle and/or values of the small business owner rather than the customer," Dailey writes.

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