Allstate mobile, social campaign draws 2,000 for streamed concert

01/25/2012 | Mobile Marketer

Allstate's combined digital, social and mobile campaign to highlight its sponsorship of the BCS Championship game this month included a live-streamed Cee Lo Green concert that drew 2,000 viewers. The mobile part of the campaign "essentially converged the digital and the social components ... and made them accessible anytime, anywhere," said Troy Brown, president and CEO of one50one, which produced the campaign's social content.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA