Coke's interactive Super Bowl plans include the polar bears

01/25/2012 | USA Today

Coca-Cola's polar bears are part of the beverage maker's Super Bowl ad campaign, which will include TV ads and a Facebook-hosted site, "The trick is to be everywhere consumers are," and Coca-Cola will have a presence with TV ads, and on Facebook, Twitter, YouTube and other sites, says the Coke North America head of integrated marketing platforms and content, Pio Schunker.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA