Coca-Cola's polar bears are part of the beverage maker's Super Bowl ad campaign, which will include TV ads and a Facebook-hosted site, CokePolarBowl.com. "The trick is to be everywhere consumers are," and Coca-Cola will have a presence with TV ads, and on Facebook, Twitter, YouTube and other sites, says the Coke North America head of integrated marketing platforms and content, Pio Schunker.
Coke's interactive Super Bowl plans include the polar bears
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