Column: Value, not rewards, generates loyalty

01/25/2013 | TravelPulse

Providing impressive value and a superior experience does more to secure customer loyalty than offering reward points does, writes Mark Murphy, president and CEO of travAlliancemedia. "In my book, loyalty is defined by value, not by convoluted rewards programs. And if you can provide value in the process of booking travel, you will be rewarded!" Murphy writes.

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