Facebook offers programmatic buys, conversion measuring

01/25/2013 | PCWorld · BtoB Magazine

Facebook is offering an ad measurement tool that it says can measure cross-platform conversion. "Facebook conversion measurement is ... the only solution that can report when a user views an ad on one device (e.g. mobile phone) but converts on another (desktop computer), which is useful for cross-platform ad campaigns," the company says on its blog. Facebook adds that its new "optimized CPM" service for programmatic ad buying can save advertisers up to 40% compared with a cost-per-click campaign.

View Full Article in:

PCWorld · BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA