Golden State Warriors go mobile to engage fans at games, everywhere

01/25/2013 | Mobile Marketer

California's Golden State Warriors are reaching out to fans -- both at games and on the go -- via mobile and social marketing, using an array of digital initiatives powered by Phizzle. SMS, the mobile Web, real-time alerts and a mobile application are all part of the effort. "Everything that we do on the website, we have to think about how to translate it for the mobile site. It's a channel that is going to be increasingly important over the next few years, and it's something that we want to be known as a leader of in the space," said Kevin Cote, director of digital marketing for the basketball club.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA