How to chart spa success with a promotional calendar

01/25/2013 | DAYSPA magazine

A promotional calendar, highlighting special days such as Valentine's, Mother's and Father's Day is essential for spa growth, say the owners of Atlanta's Natural Body Spas. Targeting other days such as National Wellness Week and federal holidays when people may have time for a spa trip are also important. Planning promotions around new product launches can also bring in customers, and foster goodwill with suppliers.

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