Mobile to play a growing role in publishing business, survey finds

01/25/2013 | eMarketer

A survey finds that 100% of participating publishers say they expect to have a mobile format for their content by the end of the year. The Alliance for Audited Media Survey found 40% of the publishers expect to be garnering between 1% and 9% of their revenue from the digital products by the end of 2014, while another 27% predict revenue of between 10% and 19%. More than half of business publications have already erected paywalls for subscribers, with newspapers reaching 48% and consumer magazines least likely, at 22%.

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