Optify's Doug Wheeler finds best practices in Benchmark Report

01/25/2013 | HeinzMarketing.com

The most successful business-to-business marketers have used a combination of search engine optimization, content marketing and social media "with highly targeted messaging and landing pages to generate 'opt-in' prospect responses," followed by nurturing e-mail campaigns, says Optify Chief Marketing Officer Doug Wheeler, extracting insight from his company's 2012 B2B Marketing Benchmark Report. Wheeler addresses the surprisingly poor conversion rates of social media, the way to treat Google "not provided" keyword referrals, and Bing's materially higher conversion rates in this interview.

View Full Article in:

HeinzMarketing.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations