Optify's Doug Wheeler finds best practices in Benchmark Report

01/25/2013 | HeinzMarketing.com

The most successful business-to-business marketers have used a combination of search engine optimization, content marketing and social media "with highly targeted messaging and landing pages to generate 'opt-in' prospect responses," followed by nurturing e-mail campaigns, says Optify Chief Marketing Officer Doug Wheeler, extracting insight from his company's 2012 B2B Marketing Benchmark Report. Wheeler addresses the surprisingly poor conversion rates of social media, the way to treat Google "not provided" keyword referrals, and Bing's materially higher conversion rates in this interview.

View Full Article in:

HeinzMarketing.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL