Optify's Doug Wheeler finds best practices in Benchmark Report

01/25/2013 | HeinzMarketing.com

The most successful business-to-business marketers have used a combination of search engine optimization, content marketing and social media "with highly targeted messaging and landing pages to generate 'opt-in' prospect responses," followed by nurturing e-mail campaigns, says Optify Chief Marketing Officer Doug Wheeler, extracting insight from his company's 2012 B2B Marketing Benchmark Report. Wheeler addresses the surprisingly poor conversion rates of social media, the way to treat Google "not provided" keyword referrals, and Bing's materially higher conversion rates in this interview.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX