Why companies should start investing in women

01/25/2013 | Daily Beast, The

Businesses should be investing more in women, write U.S. ambassador Melanne Verveer and Women in the World Foundation chief Kim Azzarelli. Women are the "third billion" -- an underserved global demographic with growing spending power and plenty to offer back to businesses and their communities. "As corporate leaders look for resilient dynamism and growth in 2013, there are no better partners poised to deliver profits and progress across geographies," Verveer and Azzarelli argue.

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