Do you know what your why is?

01/26/2010 |

The key to a good social-media campaign is to know why you're running the campaign in the first place, says Mitch Joel, president of the marketing agency Twist Image. Only then can you begin to figure out how to actually achieve your goals, he argues. "There's a big difference between asking 'what?' and asking 'why?'" he says. "Asking 'why?' is the strategy and asking 'what?' is the tactic, so it's all about figuring out the 'why?' first."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY