Do you know what your why is?

01/26/2010 | HubSpot.com

The key to a good social-media campaign is to know why you're running the campaign in the first place, says Mitch Joel, president of the marketing agency Twist Image. Only then can you begin to figure out how to actually achieve your goals, he argues. "There's a big difference between asking 'what?' and asking 'why?'" he says. "Asking 'why?' is the strategy and asking 'what?' is the tactic, so it's all about figuring out the 'why?' first."

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY