Marketing profiles -- Pats vs. Giants

01/26/2012 | Advertising Age (tiered subscription model)

Fans of the AFC Champion New England Patriots are loyal to a different set of brands from their counterparts backing their NFC rivals the New York Giants, according to a report based on social media analytics from Colligent. Pats fans are engaged with local brands such as Harpoon beer, the Foxwoods and Mohegan Sun casinos and Newbury Comics. Giants fans like Pepsi Max, the Madden NFL video game, DIRECTV and Petco, among other brands.

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