Measuring the buzz you build

01/27/2009

If you've ever wondered how your organization can track the word-of-mouth marketing you're receiving, our own Editor-at-Large Andy Sernovitz has a few suggestions. Top of the list? Make sure you examine your "How did you hear about us?" responses to customer surveys -- you could be surprised where the folks visiting your site are hearing about you first. Read Andy's post on the SmartBlog on Social Media.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA