Hyundai's Super Bowl ads shift the focus to safety

01/27/2010 | Forbes

Hyundai Motor America scored with viewers of last year's Super Bowl with ads touting its "Assurance Program" -- a recession-friendly effort promising to accept returns of new vehicles from car buyers who had lost their jobs. Hyundai's vice president of marketing, Joel Ewanick, talks to Forbes about his plans for advertising in Super Bowl XLIV.

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