Lipton campaign celebrates the Chinese new year

01/27/2010 | Advertising Age (tiered subscription model)

Unilever has launched a "Cup of Greetings" campaign for Lipton tea that celebrates China's lunar new year, which starts Feb. 14. Participants can add their face to one of three films created by Unilever and then send the result to friends, who receive the greeting in the form of a steaming cup that contains a personalized message.

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