The fourth-quarter click-through-rate for ads via smartphones and tablet computers rose to 1.25% and 1.31% respectively, surpassing desktop and laptop PCs (0.95%), per a Marin Software study. Industry observers noted the need to create better smartphone ads, including those that highlight store information for those not interested in purchasing online.
Clicks for smartphones and tablets pass PCs, laptops
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA