Pharmaceutical companies' marketing of symptom checklists encourages patients to "diagnose their own ailments, to take some control over their own health," writes Dr. Pauline Chen. Chen expects the use of this marketing strategy to continue and says the U.S. is one of four countries to allow direct-to-consumer pharmaceutical advertising.
Pharma ads put symptom checklists in patients' hands
SmartBrief Job Listings for Health Care
Attest Health Care Advisors
|Biotechnology/Pharmaceutical Patent Attorney||
Coats and Bennett PLLC
|Sr. Regulatory Specialist, Biotech Center of Expertise||
BASF, The Chemical Co.
|San Diego, CA|
Meridian Health Plan