Pharma ads put symptom checklists in patients' hands

01/27/2012 | New York Times (tiered subscription model), The

Pharmaceutical companies' marketing of symptom checklists encourages patients to "diagnose their own ailments, to take some control over their own health," writes Dr. Pauline Chen. Chen expects the use of this marketing strategy to continue and says the U.S. is one of four countries to allow direct-to-consumer pharmaceutical advertising.

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