India's Bharti Airtel links TV spots to mobile via Shazam

01/27/2013 | Marketing-Interactive.com (Singapore)

India's Bharti Airtel is encouraging mobile users to bridge the gap between TV and mobile content, by asking them to use the Shazam program on their mobile devices to access additional information when an Airtel spot appears on TV. The brand is offering a chance to win Nokia Lumia phones as an incentive for Airtel users.

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