RIM plans first Super Bowl ad, will tout BlackBerry 10

01/27/2013 | Mashable

AMV BBDO in London will create the first Super Bowl ad for Research In Motion, touting its BlackBerry 10 smartphone and operating system. The company is using on-site, digital and social advertising before and after the game to extend the campaign. "A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," says Chief Marketing Officer Frank Boulben.

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