AMV BBDO in London will create the first Super Bowl ad for Research In Motion, touting its BlackBerry 10 smartphone and operating system. The company is using on-site, digital and social advertising before and after the game to extend the campaign. "A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," says Chief Marketing Officer Frank Boulben.
RIM plans first Super Bowl ad, will tout BlackBerry 10
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