Yahoo's Marissa Mayer wants to crack mobile-ad conundrum

01/27/2013 | Advertising Age (tiered subscription model)

Yahoo chief executive Marissa Mayer says in this video interview with Bloomberg that the company is working toward mobile advertising that's not disruptive to the user. "There's usually a way you can introduce advertising such that it's not intrusive, that it actually adds value to the end user and that it actually enhances the experience," she says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA