Yahoo's Marissa Mayer wants to crack mobile-ad conundrum

01/27/2013 | Advertising Age (tiered subscription model)

Yahoo chief executive Marissa Mayer says in this video interview with Bloomberg that the company is working toward mobile advertising that's not disruptive to the user. "There's usually a way you can introduce advertising such that it's not intrusive, that it actually adds value to the end user and that it actually enhances the experience," she says.

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