Canadian clothing retailer uses service to stand out

01/28/2009 | Financial Post (Canada)

Amber Kelly, founder and owner of Denim Diva in Canada, has focused on helping women find pairs of jeans that fit perfectly. "The only product we sell is denim," Kelly said. "We are focused on helping women of all shapes and sizes find that perfect pair of jeans. And that's what makes us unique. The entire concept is built on the service aspect."

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Financial Post (Canada)

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