Axe's first Super Bowl spot, for Axe Apollo, shows a scantily clad beach-goer bounding toward a nerdy astronaut instead of the hunky lifeguard who saves her life by killing a shark with his bare hands. The BBH London spot, with the tagline "nothing beats an astronaut," will air in the third quarter of the game. Real-life astronaut Buzz Aldrin helped launch the campaign, which is offering trips into suborbital space via the Axe Apollo Space Academy contest.
Axe says "nothing beats an astronaut" in Super Bowl spot
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