Axe says "nothing beats an astronaut" in Super Bowl spot

01/28/2013 | Adweek

Axe's first Super Bowl spot, for Axe Apollo, shows a scantily clad beach-goer bounding toward a nerdy astronaut instead of the hunky lifeguard who saves her life by killing a shark with his bare hands. The BBH London spot, with the tagline "nothing beats an astronaut," will air in the third quarter of the game. Real-life astronaut Buzz Aldrin helped launch the campaign, which is offering trips into suborbital space via the Axe Apollo Space Academy contest.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO