Facebook's page post ad unit, which converts a post on a brand's page into an ad, is generating 14% better return on investment than standard display ads on the site, according to a Nanigans study. The unit had an average click-through rate that was 45 times better than that of display ads and a 68% lower cost per click.
Brands secure 14% ROI improvement using Facebook page post ads
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA